Email & SMS Strategist - Remote
Company: Power Digital Marketing
Location: San Diego
Posted on: June 25, 2025
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Job Description:
We are a tech-enabled growth firm–at the intersection of
marketing, consulting & data intelligence–igniting revenue and
brand recognition for leading and emerging companies around the
world. As a people-first firm, we value diversity in backgrounds
and experiences. We strongly believe our people and culture are key
to our success. Our vision is to be recognized as the most valued
and respected private growth marketing firm in the world–with a
scalable brand, culture and services. Our mission is to power the
relentless pursuit of growth and redefine what’s possible through a
team of growth-obsessed experts who demand innovation and results -
driven by integrity, autonomy, and grit. As a full-service growth
marketing firm, we offer best-in-class services including: SEO,
Content Marketing, Paid Media, Social Media Marketing, Programmatic
CTV, Public Relations, Influencer Marketing, Email SMS, Conversion
Rate Optimization, Retail Marketing, and Creative. Here at Power
Digital, we are hyper-focused on helping brands drive revenue
growth and brand recognition, ultimately driving irrefutable value
for our clients. At the heart of Power Digital is our proprietary
technology, nova, which analyzes businesses through first-party
data, simplifying investment planning for marketing and diligence
in M&A––putting marketers in a strategic seat at the table––and
providing value in unparalleled ways. Managing billions in media,
our dynamic team––of consultative marketers, creatives, analysts
and technologists––challenge traditional ways of planning and
measurement through meticulous testing and data science across each
milestone of the customer journey. We support 100% remote,
in-office, or hybrid work styles for anyone legally eligible to
work in the U.S. A day in the life: The Lifecycle Marketing
Strategist will be responsible for audits, strategy, content, and
setup of the broadcast campaigns and email automation of current
and potential customers, as well as SMS campaign execution. They
will be involved in further innovating clients’ strategy,
optimizing towards higher success metrics, and leveraging senior
leaders in the team to further innovate strategy. This is an
extremely cross-functional role that will be closely working with
creative, content, web, and other departments in the company
Responsibilities: Define and drive email marketing and SMS strategy
for the PDM clients Manage daily operations of the email marketing
channel – marketing calendar, strategy and content, build and
deployment of email campaigns, as well as A/B testing, measurement
and reporting Build and manage automated email marketing programs
for our clients and ensure end-to-end tracking and proper
measurement Collaborate with creative team to ensure brand
guidelines are followed in emails Report and provide
recommendations on lifecycle programs’ performance monthly to
clients Use data to continuously test, measure and optimize the
email marketing program Partner and collaborate cross-functionally
with all other internal digital channels Employ AI technologies to
enhance and optimize business processes Utilize and leverage Power
Digitals Nova ecosystem as it relates to your department Role
Requirements: 2-5 years experience in email marketing strategy,
production and end-to-end campaign management Strong analytical and
strategic copywriting skills, understanding of A/B testing
practices, ability to draw conclusions from data and take action
accordingly Hands-on experience with email platforms such as
Klaviyo, Hubspot, Braze, or similar SMS experience (preferred)
Expertise in email best practices, including segmentation,
deliverability, copy and design approaches Working knowledge of
HTML/CSS for email coding Strong communication, rapport building
and presentation skills, as well as the ability to navigate
difficult conversations Key Performance Indicators (KPIs): Manages
5-7 enterprise or growth accounts Below 10% client churn rate
Hitting defined EBIDTA goal Most Important Things (MITs): Strategic
management of email and SMS campaigns, innovating and/or optimizing
to maximize performance Professional communication - ability to
present clearly and concisely and problem solve Adoption of Power
Digital’s processes, product innovations and tools Benefits &
Perks: Base salary commission opportunities Robust Medical, Dental,
Vision insurance plans with up to 100% employer contribution
towards employee monthly premium 401(k) plan - 4% employer
contribution matching Unlimited Time Off available on day one Up to
4 hours per quarter for paid Volunteer Time Off (VTO) towards
philanthropic endeavors Fully flex work environment: full-remote,
in-office, or hybrid A one time $100 USD Work From Home (WFH)
stipend automatically added to your first paycheck Employee
Assistance Program (EAP) 12 observed United States national
holidays 2 mental health recharge days per year Unlimited
opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional
growth (Hedgehog and Vital 5s) Quarterly awards including prize
money and recognition for outstanding performance Opportunities to
be involved in company DEI initiatives Power Digital’s people and
culture are at the core of our success, which is why diversity in
our team’s backgrounds and experiences are paramount. We are an
Equal Opportunity Employer and our employees are people with
different strengths, experiences, and backgrounds, who strive to
make an impact inside and outside of the workplace. Diversity not
only includes race and gender identity, but also age, disability
status, veteran status, sexual orientation, religion and many other
parts of one’s identity. All of our employees points of view are
key to our success, and inclusion is everyones responsibility.
Please be aware of fictitious job openings, consulting engagements,
solicitations, or employment offers from suspicious sources. These
engagements may be an attempt to obtain private information, or to
induce you to pay a fee for services related to recruitment or
training. Power Digital does NOT charge any application,
processing, or training fee at any stage of the recruitment or
hiring process.
Keywords: Power Digital Marketing, Murrieta , Email & SMS Strategist - Remote, PR / Public Relations , San Diego, California
